Signals
Most outreach starts cold. You pick a title and an industry, pull a list, and hope the timing is right. Signals turn that around: instead of guessing who might be in the market, you tell Ragworks what buying intent looks like for you, and once a day it goes and finds the people who are showing it right now.
Someone who commented on your competitor's launch post yesterday. A head of sales whose company just raised a round. A VP who started following your company page this week. Those people are warm in a way a cold list never is, and a signal puts them in a saved list, scored and with a work email, before you've had your coffee.
Signals live under Signals in the left menu of the outreach app. The feature is switched on per organisation; if you don't see the menu entry, ask your Ragworks contact.
What a signal is
A signal is a standing instruction: watch this, and every day tell me who fits. You set up as many as you like. Each one is made of the same five parts:
- What to watch. Your own posts, a competitor's page, a set of keywords, a list of companies: the thing the signal reads every day.
- Who fits. A list of job titles. Only people whose LinkedIn headline matches one of them go any further. This check is mandatory, and the page explains why: friends, family and well-wishers like posts too, and they never buy.
- Who to leave out. Your own team, competitors' staff, anyone you already scored recently, and anyone you've told us never to contact.
- Where they go. One or more of your saved lists, each with its own description of a good fit and its own minimum score.
- When it runs, and how much it may spend. An hour of the day in your timezone, and an optional monthly limit in credits.
The result is a stream of people, not a one-off list. A signal keeps running until you pause or delete it.
The four kinds of signal
Signals are grouped by where the information comes from. The grouping matters, because it decides what the signal needs from you and what it costs.
| Lane | What it reads | What it needs |
|---|---|---|
| Your audience | People already paying attention to you: who engages with your posts, who follows your company page, who in your saved search just changed jobs | A connected LinkedIn account. The reads come out of that account's daily limits, so they are rationed. |
| Your market | People engaging with competitors, with posts about the topics you care about, and with the experts your buyers follow | Nothing from you. These are public reads through Ragworks' own data sources, so your LinkedIn account is never touched. |
| Company triggers | Something happened at a company: a funding round, a hiring push in one department, headcount growth, a leadership change in a public filing | A list of companies to watch, or a set of filters |
| Your tools | Events your own systems send: a demo booked, a form filled, a trial started | Coming soon. |
Every signal type is described on its own page.
What happens every day
Each signal runs once a day at the hour you choose. A run goes through the same stages, in order, and most of them are free:
- Reads. The signal fetches whatever it watches. For your-audience signals that means a handful of requests through your LinkedIn account; for everything else, public reads.
- Leaves people out. Anyone at your company or at a competitor you track, anyone we scored in the last 30 days, and anyone on your left-out list is dropped here. Free.
- Applies your title check. People whose headline doesn't contain one of your job titles, and people with no headline at all, are filtered out. Free.
- Scores the rest against each list's description of a good fit, on a scale of 0 to 100. Free.
- Keeps the ones that clear the bar. For each person who scores at or above a list's minimum, Ragworks looks up a work email, adds them to that list, and, if the list feeds a campaign, into the campaign. This is the only step that uses credits: 10 signal credits per qualified lead, per list.
So a signal that reads 155 people and qualifies 6 costs 60 credits, and the other 149 cost nothing. The results page shows each of these stages as a number, so you can always see where people dropped out and why.
A person is never scored twice for the same list within 30 days, even if three signals find them. The first signal to find them gets the credit; the others just add to that person's heat.
What it costs
Signals use their own prepaid balance, signal credits, kept apart from the credits your plan gives you for chat, calls and campaigns. Ten credits are one dollar, and one qualified lead is ten credits. You buy them in packs with the card on your account, and nothing else draws on them. Signal credits explains the packs, the per-signal limits, and what happens when you run out.
Everything before the qualifying step is free. Reading, leaving out, filtering, scoring, and the email lookup itself cost nothing; you pay when a person is good enough to be on your list.
Where to go next
- The signals you can set up: what each one watches, and what it needs.
- Adding a signal: the setup page, step by step.
- Reading the results: the dashboard, a signal's own page, and the people it found.
- Signal credits: buying credits and setting limits.
- When a signal pauses: every reason a signal stops, and what to do.
- Leaving people out: the people no signal will find again.