Skip to main content

Bring Your Own Leads

Bring Your Own Leads allows you to upload and manage your own lead databases directly inside Ragworks.

This workflow is useful when:

  • Importing CRM exports
  • Uploading third-party lead databases
  • Using externally sourced prospect lists
  • Running outbound campaigns with your own contacts

Uploaded leads can immediately be used for:

  • Campaign creation
  • Multi-channel outbound workflows
  • CRM synchronization
  • List management

Overview​

Ragworks supports uploading:

  • CSV files
  • JSON files

Uploaded leads are stored inside lead lists and can be reused across campaigns and workflows.

info

Ragworks does not enrich uploaded leads automatically.

Uploaded contacts are used as-is for outbound workflows.

Create or Open a Lead List​

Before uploading leads:

  1. Open Leads and select Saved List
  2. Either:
    • Select Create List, give it a name and create it
    • Open an existing lead list
Create New List: a name field, with Cancel and Create List

Upload Leads​

After opening a lead list:

  1. Select Actions
  2. Choose Add leads, then Upload leads
The Actions menu of a lead list: Enrich leads, Add leads, Export leads and Delete, with Add leads open on AI Search and Upload leads

This opens the lead upload modal.

Upload File: drop a CSV or JSON file, the sample template link, and the Skip contacts that already exist on another list option

Supported File Formats​

Supported upload formats:

  • CSV
  • JSON

Maximum upload size:

  • 10MB

CSV Template Format​

To simplify imports, Ragworks provides a sample CSV template with the recommended structure.

Recommended fields may include:

  • First Name
  • Last Name
  • Email
  • Company
  • Job Title
  • Location
  • LinkedIn URL

Download the sample template here, or use Download sample template in the upload window for the full set of columns.

School, degree and field of study​

The sample template in the upload window ends with three optional columns, after Headline:

ColumnWhat to put in it
SchoolThe school the lead attended
DegreeTheir degree
Field Of StudyWhat they studied
The sample template, ending with the columns Headline, School, Degree and Field Of Study

They are optional, and leaving them blank changes nothing. When you fill them in, Ragworks can write a message that opens on a shared school or field of study, the Shared education hook. See Research depth and hooks.

The Upload File window, with a note that School, Degree and Field Of Study are optional and that agents use them to find a shared school or field

A school you import is kept as you wrote it. Ragworks doesn't overwrite it with what it reads elsewhere.

Duplicate Handling​

Duplicates within the file are always merged: the list has one row per person.

The upload also has an option, Skip contacts that already exist on another list. Switch it on to leave out anyone who is already saved in another list, and leave it off to keep them here too.

This helps maintain cleaner lead databases across campaigns.

Lead Validation Responsibility​

Ragworks does not validate or enrich uploaded leads automatically.

Customers are responsible for:

  • Verifying email accuracy
  • Maintaining lead quality
  • Reducing bounce rates
  • Ensuring outbound deliverability
warning

Uploading outdated or unverified lead lists may increase bounce rates and negatively impact outbound deliverability.

To improve campaign performance:

  • Validate emails before uploading
  • Remove inactive or outdated contacts
  • Avoid purchased low-quality databases
  • Use verified business emails whenever possible
  • Segment lead lists by ICP or campaign type

Recommended verification providers:

  • Bouncer
  • NeverBounce
  • ZeroBounce
  • MillionVerifier