Campaign Dashboard

The Campaign Dashboard gives you a real-time view of outreach performance across every campaign in your org. Open it by clicking Home in the left sidebar. It has two tabs, Overview and Campaigns, plus a shared 7D / 30D / 90D time range and a refresh button that recomputes everything on demand.

Create a campaign

1. Click Home in the left sidebar.
2. Click Create Campaign at the top right, then choose Quickstart or the campaign wizard.

See all channels, or one campaign

1. Overview is the multi-channel dashboard: LinkedIn, email, WhatsApp and Instagram results together. Home opens on this tab.
2. Campaigns lists every campaign. Click one to look at it on its own.

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Overview Tab

KPI Cards

Card	What it shows
Leads Reached	Leads who were sent a LinkedIn invite or an initial email, with the change vs. the prior period.
Engaged	Leads who accepted the LinkedIn connection request, opened an email, or were sent a follow-up message.
Replies	Leads who responded to the outreach.
Meetings Booked	Meetings scheduled from the outreach, with the change vs. the prior period.
Reply → Meeting	Of the leads who replied, how many went on to book a meeting.
Awaiting Human	The count of leads across all campaigns whose latest reply flagged the outreach as AI-generated, automated, or bot-like — these need a human to take over the conversation. Shows an "All caught up" state at zero.

Click Leads Reached or Meetings Booked to open a detailed breakdown dialog. Click Awaiting Human to see which campaigns have leads waiting.

Conversion Funnel

Shows how leads move through the outreach process for the selected time range:

Leads Reached → Engaged → Replied → Meetings Booked

Each stage shows both its conversion rate from the previous stage and its overall rate against total leads reached.

Weekly Trends

• For the 7D range: a week-over-week bar comparison (this week vs. last week) across Reached, Engaged, Replies, and Meetings.
• For 30D/90D: a per-metric chart (choose Reached, Engaged, Replies, or Meetings) plotted across weekly buckets.

Lifetime Engagement

An all-time (not time-range-scoped) distribution of every lead's engagement label, grouped into six categories. Filter by channel (All / LinkedIn / Email / WhatsApp / Instagram / Hybrid).

Group	Included labels	Meaning
Hot	Interested, Need Clarification, Referral	Leads with clear buying intent, a direct product question, or a handoff to another contact.
Needs Attention	Awaiting Human	The lead flagged the outreach as AI/bot-like and a human needs to step in.
Meetings Booked	Meeting Booked	Leads who booked a meeting.
Not Interested	Not Interested, Vendor Pitch, Existing Solution	Leads who declined, pitched their own product back, or already use a competing tool.
Bounced / Opted Out	Bounced	Delivery failures and unsubscribes.
Nurture	Out of Office, Automated Response, Follow Up, Follow Up Later, Initial Outreach	Not dead, not hot — auto-replies, open-ended replies with no ask, "reach out later" leads, and leads still at the first outreach touch.

See Engagement Labels for the full label reference.

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Campaigns Tab

A sortable, searchable table of every campaign in your org, with status filter pills (All / Active / Paused / Pending / Completed).

Columns

Column	Shows
Campaign	Name, status badge, and a hover card with the full metric breakdown. An Action required pill shows while the campaign's LinkedIn invites are paused.
Channels	LinkedIn and/or Email icons for the channels this campaign uses.
Progress	How much of the campaign's first outreach has gone out, across its channels and over its whole life, so it does not change with the time range. The line under the bar is the number of leads, or "N queued" until the first send.
Reached	Leads reached in the selected time range, which the line under the number names (for example "last 90d").
Replies	Reply count and reply rate.
Meetings	Meetings booked.
Awaiting Human	Leads in this campaign waiting on a human reply.
Last Activity	Timestamp of the most recent event; flagged if a still-active campaign has had no activity in over 7 days.

Row Actions

Action	Available on	What it does
Approve Campaign	Pending campaigns	Approves a draft campaign so outreach can begin.
Pause Campaign	Active campaigns	Pauses all outreach — no messages or actions are sent while paused.
Resume Campaign	Paused campaigns	Resumes outreach from where it left off.
Mark as Complete	Active or paused campaigns	Ends the campaign and marks it as completed.
View Campaign	Any campaign	Opens the campaign's detail view.
Delete Campaign	Any campaign	Permanently removes the campaign (confirmation required).